Dawn dish soap knows itself. This is evidenced in their current campaign which is all about their wildlife rescue efforts. Dawn has helped save over 60,000 animals since the 1980s who were in trouble because of oil spills. This well done integration of a brand with a cause has brought about brand equity and awareness of the importance of taking care of the environment. When it comes to finding a cause to follow, it's important to begin by thinking of what makes sense with a brand. Dawn is a wonderful example of a company that knows who they are and what they can bring in the world of philanthropy.