Tuesday, April 27, 2010

read all about it

Tweens will soon be able to access a website (admongo.gov) that will teach them how to think critically about ads. They will be playing a game with made up products that ask these three questions:

  • Who is responsible for the ad?
  • What is the ad actually saying?
  • What does the ad want me to do?
The initiative, which is sponsored by the Federal Trade Commission, was developed by a company owned by the Omnicom Group. Posters (like the one above) will be distributed in classrooms to get kids to visit the sites. This is a big step in combating the idea by the general public that ads try and seduce children since this is coming from the ad world itself. I sincerely hope schools will push for this in computer classes and pay the site a visit. The better educated children are, the better decisions they will make when it comes to their purchasing decisions in the future.

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