Monday, April 12, 2010

what comes up must come down

Tiger Woods was back in the swing of things this weekend. He played decent, but my eyes weren't on his game-- they were on his Nike 'swoosh'. The brand decided to keep Tiger around. Bad idea. On average, brands that included Tiger Woods in their advertisement prior to his personal troubles saw a 39% higher net like ability than when they did not include him. Several weeks into his media frenzy, words like mistress and affairs took over any positive connotations associated with the man. Nike's brand is recognizable all over the world. They don't need Tiger to add any kind of prestige (or now lack thereof).

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