Sunday, April 4, 2010
Make new friends, but keep the old
All eyes are on the Ipad. Marketers especially are turning to it to be the savior for traditional media such as newspaper and magazine. But does media really need saving? Consider this: Numbers for events such as the Super Bowl and the Oscars had record high audiences and many marketers reduced their budgets drastically in the past year. While the iPad can definitely boost sales for text rich content, I still believe in keeping faith in the tried and true. Broadcast isn't dead. In fact, broadcast and advancing internet technology can and need to live in each others worlds to succeed.