This is where the beauty of working as a team comes into play. First, Samsung has made the TVs easily switchable between 2-D and 3-D. In a literal push of a button you can be seeing two very different images. Second, they have teamed up with not only a company involved in producing film (Dreamworks) but with celebrity icons (Black Eyed Peas) to help push 3-D content availability. Last, they are attempting to partner with film studios, cable networks, and anyone who can supply the content to get the consumer what it wants ... soon. If the introduction of this new technology in our television screens is as successful as predicted (New York Times claims 10% of all television sets sold this year will be 3-D), it could change television advertising forever.
Nice teamwork guys!