-Singles are spending 35% of all consumer spending (an increase in 30% from '03)
-Singles spend more time on the Internet
-Singles are more receptive to ad pitches
Let's reach out to these people! Quit with the stereotypes of singles being party animals that don't want to settle. Marriages are being created later in society every year. The market for singles is lucrative -- and if advertisers can find a way to subtly target this distinct group... it's sure to bring in sales and likely brand loyalty.