Tuesday, May 4, 2010

what's next for google

Google is trying something out in India right now that's working. They're streaming live coverage on YouTube of cricket matches and have garnered 50 million viewers. A little over than a handful of advertisers (including big names like Coca Cola and Hewlett Packard) signed on. Whereas Google focused on user created content, now it is looking into carrying not only other sports but concerts from all over the globe. This is huge for viewers and big for advertisers who are likely to get a ton of new impressions. You don't have to watch at a computer and you can comment on what is going on simultaneously as it is happening on your screen. Broadcasters can ignore this new upcoming trend, but I believe eventually television and internet viewing will be one in the same. Those who don't embrace the change could get left in the dust.

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