(Red) has come out with this great ad which includes huge top celebrities to get people to see how little they need to donate to make a difference in one persons life. The ad directs you to a website, which includes a documentary of the transforming effect the pill has had on peoples lives in Zambia. The documentary premiered in MOMA in New York and the (Red) campaign will host a question and answer session that will stream live off their facebook site. That's terrific integration of different mediums to get the message out and engage your followers. Because (red) is always capable of delivering strong messages that are backed by great media plans, they have been a philanthropy project and product that has succeeded and has been around for over four years.